icon Tru-Rewards Club T&C's

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Last Updated: 22/06/2022
The Tru-Rewards Club customer loyalty program (“the Program”) is offered by Monark Global Ltd. (“Company”) to customers making purchases from Tru-Diamonds™ on its online sales channel (“Website”). Company will extend certain perks and privileges as described in more detail herein, and additional offers that may be extended from time to time. These terms and conditions (hereinafter “Terms and Conditions”) form the agreement (the “Agreement”) between you (“Member” or “you”) and Company with respect to the Program. When accessing the Program or the Website, you are also subject to the applicable Website terms of use, including the Tru-Diamonds™ Website Terms of Use. To the extent there are conflicts between this Agreement and any Website terms of use, this Agreement will control.
By participating in the Program, Member agrees to the terms and conditions, rules, regulations, policies, and procedures of the Program, including, without limitation, these Terms and Conditions and the provisions below dealing with mandatory arbitration of all disputes on an individual (i.e., non-class action) basis. Each Member is responsible for remaining knowledgeable about the Program Terms and Conditions. Company reserves the right to disqualify Members who have violated any of the Program Terms and Conditions.
Company may, at its discretion, alter, limit, or modify the Program structure or any other feature of the Program. Company reserves the right to change or modify the Terms and Conditions or terminate the Program at any time, for any reason, without prior notice. Company will post any additional Program details and updates to Program (including these Terms and Conditions) here and then update the “Last Updated” date above. Company may also email you about any such changes. Your continued participation in the Program will confirm your acceptance of such changes.
Program is open to all customers at least 18 years and is limited to individuals only with one account per individual.
Individuals can enroll by creating an account online at www.trudiamonds.co.uk. Member must provide complete and accurate enrolment information. Company reserves the right to refuse membership to any customer who does not follow the enrolment procedures. Company may choose to offer sign-up incentives and enrolment promotions from time to time. Member should promptly advise Company of any changes to their personal account contact information such as name, address, telephone number(s) and/or e-mail address, by visiting www.trudiamonds.co.uk and updating their Member account.
Unless Member has opted out of receiving marketing communications, Company may (at its option) communicate with Members about marketing via mail, email and other channels, including about special Member promotions, offers and more. Company will also use these channels to communicate Member tier status, notify Member when they are eligible for a benefit or Reward (defined below), communicate Program changes and more. Please note that even if you opt out of receiving marketing or promotional communications, Company may continue to send you non-marketing or non-promotional emails, such as those about your account or our ongoing business relations.
See https://trudiamonds.co.uk/policies/privacy-policy for information about Company’s privacy policy.
Members will receive rewards points (“Points”) on their Member account through Eligible Purchases (defined below) and participation in other special programs and promotional offers that may be announced by Company or its third-party partners from time to time. Additional terms, requirements and details for earning Points follow.
  • Eligible Purchases: Purchases of merchandise and/or services (after promotional offers have been applied, before taxes and shipping charges have been applied and minus returns, refunds or credit adjustments) made on the Tru-Diamonds™ website count toward Member’s Point accrual and tier status.
    • Unless otherwise stated by Company in a promotional offer, Members will receive one Point for each one pound (£1 GBP) of Eligible Purchases on the Website (in all instances, number of Points earned subject to change; check back here for details).
  • Exclusions from Eligible Purchases: Points will not be awarded on unauthorised or fraudulent purchases. Points will not be awarded if, in Company’s reasonable opinion, the merchandise or services purchased will be used for resale or commercial use and any Points awarded on such purchases will be forfeited. Additional items may be excluded from Point, tier and Rewards (defined below) accumulation at the sole discretion of Company.
  • Email Address: A current, valid email address is required for a Member to be able to participate in and receive Points in connection with the Program. Member must notify Company of change of email address by updating Member account information online.
  • Processing of Points: Points accumulated through Eligible Purchases will be processed and awarded to the Member’s account after payment has been received.
  • Promotional Offers: Other special programs and promotional offers for earning Points may be made by Company, its agents or third-party partners from time to time in Company’s discretion. Such offers will also be subject to the terms and conditions specified in the promotional offer.
  • Point Balance: Members may view their Point balance at any time by visiting their Member account page.
Merchandise returns must be made in accordance with Company’s return policy available at https://trudiamonds.co.uk/policies/shipping-policy. If Member is returning an order, Member will be refunded the total amount spent on the order after the discount was applied. The Points used to redeem the discount will be added back into Member’s account for future use. No part-refunds can be accepted from orders placed with a Tru-Rewards Club coupon.
Replacements are only applicable on items sold at the same Retail Selling Price.
Following initial tier placement, Program tier status is based solely on Member’s total spend. Members will be upgraded if their qualifying spend exceeds their tier threshold. Members should allow 30 days for purchases to process before Member is placed into a different loyalty tier. For more information on Program tiers, see www.trudiamonds.co.uk/pages/rewards
In addition to any other requirement and/or limitation that may be communicated to Members at the time a benefit is offered, the following will apply:
  • Birthday Offer
    Members must have a valid birthday on file with Member’s registered Tru-Diamonds™ customer account and be opted in to receive marketing communications. Additional terms and conditions may apply.


  • £15 Gift Card (October 2022)
    1. The Gift Card gifted to Tru-Rewards Club Members in October 2022 is valid until the 31st of October 2022.
    2. The Gift Card is valid when purchasing any Tru-Diamonds™ jewellery piece and will be deducted from your order at checkout.
    3. The Gift Card may not be valid in conjunction with certain other codes.
    4. The £15 Gift Card can be used on one purchase per day up until the 31st of October 2022.



All points earned will accumulate toward rewards as described in these Terms and Conditions and/or related promotional offers. Earned Points are converted into Reward Coupons as follows:  

  • 500 points = £25 Rewards Coupon. Once 500 Points are earned, a £25 Rewards Coupon can be redeemed, and 500 Points will be deducted from the Member’s points balance. An exclusive Coupon Code will be issued which the member will use to enjoy their £25 rewards discount. Minimum Purchase requirement = £50.00
  • 1,000 points = £50 Rewards Coupon. Once 1,000 Points are earned, a £50 Rewards Coupon can be redeemed, and 1,000 Points will be deducted from the Member’s points balance. An exclusive Coupon Code will be issued which the member will use to enjoy their £50 rewards discount. Minimum Purchase requirement = £100.00
  • 1,500 points = £75 Rewards Coupon. Once 1,500 Points are earned, a £75 Rewards Coupon can be redeemed, and 1,500 Points will be deducted from the Member’s points balance. An exclusive Coupon Code will be issued which the member will use to enjoy their £75 rewards discount. Minimum Purchase requirement = £125.00
  • 2,000 points = £100 Rewards Coupon. Once 2,000 Points are earned, a £100 Rewards Coupon can be redeemed, and 2,000 Points will be deducted from the Member’s points balance. An exclusive Coupon Code will be issued which the member will use to enjoy their £100 rewards discount. Minimum Purchase requirement = £150.00


Members may redeem their Rewards Coupons when purchasing items online at www.trudiamonds.co.uk by applying their exclusive Coupon Code in the shopping cart. Upon redemption, the value of the Rewards Coupon will be deducted from the total value of the Member’s order.


Coupons may be redeemed on telephone order by simply quoting the exclusive Coupon Code when placing the order telephonically.


Rewards cannot be paid out in cash or store credit. Company may, at any time and without notice, change the Points earning and redemptions procedures and offerings, including the conversion rate between Points and Rewards.

Points that are not converted to Rewards will never expire.
Company reserves the right to revoke the membership of any Member in the Program and/or revoke any or all benefits the Member may be entitled to, if in the sole opinion of Company, a Member abuses any of the Program privileges, fraudulently uses the Program, fails to comply with these Terms and Conditions or otherwise earns benefits through deception, forgery and/or fraud. In the event that Company cancels your membership or terminates the Program for any reason, all Points, Rewards or other benefits earned on your Member account will be forfeited.
Neither Program benefits nor Member accounts may be transferred, purchased, sold, assigned, auctioned or traded, including, without limitation, by death or as part of a domestic relations matter. Doing so will void the Member account. Program Points, Rewards and/or benefits have no cash value and are not exchangeable for cash.
Member is responsible and liable for any applicable federal, state or local income, sales, use, or other taxes which may result from Member's participation in the Program.
These Terms and Conditions, the relationship between you and the Company, and Company’s Tru-Rewards Club, shall be governed by, construed and enforced in accordance with the laws of the United Kingdom, without giving effect to any conflict of law provisions.
All Program design, text, graphics, logos, images, titles, phrases and product names and the copyrights, trademarks, service marks, trade dress and/or other intellectual property in such materials (collectively, “Company Intellectual Property”) are owned by Company and may be registered in the United Kingdom and internationally.
For all questions about the Program or your Member account, please contact us at 0333 043 5000 or service@trudiamonds.co.uk