Developed in Great Britain, Tru-Diamonds™ is the world’s premier brand of non-mined, earth-friendly, simulated diamond jewelry - with over 100,000 delighted customers in the United Kingdom alone and many more all over the globe.

To the naked eye - even of a professional jeweler - Tru-Diamonds™ gems are indistinguishable from top-grade mined diamonds – only their chemical composition is different. They look, feel and wear just like fine mined diamonds but cost only a small fraction of the price. And they are so hard they can even cut glass!

We set these masterpiece gems in high-quality, hand-finished settings so you can experience the compliments and admiring glances that normally only come with showing off ultra-expensive mined diamond jewelry.

Crafted to the most demanding quality standards and guaranteed for life, this exclusive jewelry is now easy to order, in the USA and Canada, through this convenient, US dollar denominated online store.

ETHICALLY PRODUCED SO YOU FEEL GOOD, NOT GUILTY, WHEN YOU WEAR THEM

Created in state-of-the-art facilities Tru-Diamonds™ are far kinder to the environment than mined diamonds where up to 250 tons of earth must be blasted and excavated to find just one carat of gem diamond. What’s more, with Tru-Diamonds™, you know for sure they’re not blood diamonds. So, you can feel good, not guilty, when you wear them.

THE FUTURE OF DIAMONDS IS TRU

Positive proof that the future of diamonds is TRU came in November 2018 when De Beers, the world’s largest diamond mining company, announced it would begin selling laboratory created gems. This remarkable about face came after many years during which the mining giant was adamant it would never offer anything but mined gems and was brought about as a result of growing demand from consumers for a more affordable and earth friendly alternative to expensive, environmentally damaging mined stones.

EQUAL TO THE TOP THREE PERCENT OF ALL MINED DIAMONDS

When judged by the “Four C’s” that professional gemologists use to grade fine diamonds (Color, Clarity, Cut and Carat size), every Tru-Diamonds™ gem measures up to the finest, top-grade mined diamonds. They are ice-white in color, flawlessly clear, cut to perfect proportions and they come in the same carat sizes as their mined diamond counterparts. What’s more, they are so hard they can even cut glass! Less than three percent of all mined diamonds meet these important grading standards!

CELEBRITIES, STARS AND VIPS SHOW OFF WITH THEM

It’s a fact that many celebrities you see wearing expensive looking jewelry are actually sporting laboratory-made gems. Even if they do own the real thing, they prefer to wear created gems when they’re in the spotlight rather than pay enormous insurance premiums and run the risk of losing their priceless jewelry in jostling crowds. Many are also sensitive to the environmental damage caused by diamond mining and recognize that their choices can set an example.