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◄ What Are Tru-Diamonds™?: Laboratory created Tru-Diamonds™ are the world’s best simulated diamonds and are widely recognized as the most authentic, affordable and ethical alternative to expensive, environmentally damaging mined diamonds.To the naked eye - even of a professional jeweller - these amazing diamond simulants are practically indistinguishable from top-grade mined diamonds, only their molecular make up is different. They look, feel and wear just like fine mined or synthetic diamonds but cost a small fraction of the price.Created in state-of-the-art facilities Tru-Diamonds™ are far kinder to the environment than mined diamonds, where up to 250 tons of earth must be blasted and excavated to find just one carat of gem quality diamond. What’s more, with Tru-Diamonds™, you can be sure they’re not blood diamonds because we know where and how each of our gems is created and cut.