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LUX Life Magazine - Winter Edition

by Rea Burger on December 13, 2022

The public may not be aware of it, but more and more celebrities, stars and VIP's are wearing lab-grown, simulated diamond jewellery because they know their choices can set an example in this age of sustainability.  Tru Diamonds has pioneered this movement so, not surprisingly, this affordable luxury brand has been crowned Most Innovative Alternative Jewellery Brand 2022.

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WHAT IS GOLD OR PLATINUM “CLAD”

“Clad” is a proprietary term for Tru-Diamonds ™ jewellery denoting a covering of 4 microns of 18ct. gold or. 950 platinum has been fused over a solid core of sterling silver. This results in a far more luxurious product than plating or vermeil which only requires a 2.5 micron covering of 10ct. gold. Clad settings have the appearance of solid 18 carat Gold or Platinum at a far lower price. Whilst not ideal for everyday wear, clad jewellery should retain its luxurious appearance for many years if properly cared for.