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Affordable Luxury
Like Never Before

Welcome to Tru-Diamonds

The world’s premier brand of simulated, non-mined diamond jewellery, offering an eco-friendly alternative to costly mined diamonds.

We're committed to reshaping the concept of luxury, making it attainable for everyone. Tru-Diamonds™ give you the look and allure of top-grade diamonds at a tiny fraction of the price... and they’re earth-friendly and conflict-free.
Wearing them isn't just about looking good – it's about feeling good without any guilt.

We believe in the following


OUR PROMISE TO YOU


SOME OF OUR CUSTOMER's FAVOURITE PIECES


Developed in the UK, Tru-Diamonds™ has over 100 000 delighted customers in the UK alone, and many more all over the world.


SEE WHAT OUR CUSTOMERS HAVE TO SAY ABOUT US

I have purchased on 3 separate occasions from Tru Diamonds - a pendant, earrings and a bracelet for my daughter for her wedding day I am very happy with the jewellery.
- Sue Jones
Tru Diamonds are an amazing Company. There Jewellery is second to none. I would recommend that you buy from them as the Jewellery is exquisite and very good value.
- Adele Furlong
Amazing quality and top notch customer service. Quick responses given to any email that I’ve sent. I have bought multiple items and will be buying more!
- Deena Shayaam-Smith
Trustpilot logo

4.7 stars

3,198+ reviews

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Yotpo logo

4.7 stars

4200+ reviews

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Google reviews logo

4.3 stars

85+ reviews

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ELEVATE YOUR STYLE WITH TRU-DIAMONDS

If you're considering owning or gifting a Tru-Diamonds piece for a special occasion but have questions or reservations, visit our Frequently Asked Questions for more insights.

For personalised assistance, feel free to reach out to our dedicated customer service team at +44 (0) 333 043 5000 or email service@trudiamonds.com.
We're always happy to help
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