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No-Risk Money Back Trial • Lifetime Warranty • Easy Payments

Affordable Luxury
Like Never Before
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Welcome to Tru-Diamonds

The world’s premier brand of simulated, non-mined diamond jewellery, offering an eco-friendly alternative to costly mined diamonds.

We're committed to reshaping the concept of luxury, making it attainable for everyone. Tru-Diamonds™ give you the look and allure of top-grade diamonds at a tiny fraction of the price... and they’re earth-friendly and conflict-free.
Wearing them isn't just about looking good – it's about feeling good without any guilt.

We believe in the following


1. Sustainability

Sustainably grown in state-of-the-art laboratories using sustainable practices, Tru-Diamonds™ are not only environmentally friendly but also conflict-free, allowing you to wear them with a clear conscience.

Unlike traditional mining methods that can lead to the excavation of up to 250 tons of earth for just one carat of gem diamond, Tru-Diamonds™ eliminates the need for such destructive practices.

Furthermore, with Tru-Diamonds™, you can rest assured that they are not blood diamonds. We meticulously monitor and control the entire process, from creation to cutting, ensuring transparency and ethical sourcing at every step. Wear your Tru-Diamonds™ with pride, knowing that they embody both elegance and ethical responsibility.


2. Affordable Luxury

The timeless charm of diamond jewellery has long been synonymous with prestige and fashion. At Tru-Diamonds, we're on a mission to make that allure accessible to all.

No longer should one feel the need to spend a fortune on a diamond ring to symbolise love and commitment. With Tru-Diamonds, you can experience the same compliments and admiring glances that typically accompany expensive diamond jewelry, all at a fraction of the cost—up to 90% less.

To make luxury even more attainable, we've partnered with Klarna & Clearpay, offering convenient buy now and pay later options. Embrace the elegance of Tru-Diamonds without compromising your budget.


3. High Quality Jewellery

Each piece at Tru-Diamonds is meticulously handcrafted using only the finest materials, ensuring the creation of top-tier jewellery. The level of quality we uphold ensures that, to the naked eye, our pieces exude an authenticity that even jewellers find indistinguishable from mined diamonds.

The remarkable resemblance to top-grade mined or synthetic diamonds is not merely visual, they emulate the same feel and wear. Although they have their own distinct molecular and chemical makeup, Tru-Diamonds radiate the same quality that goes beyond conventional expectations.


OUR PROMISE TO YOU

Luxurious

With Tru-Diamonds™ you'll enjoy the compliments and admiration that usually come only with wearing expensive diamond jewellery.

Ethical

Tru-Diamonds™ are kinder on the environment and conflict-free so you feel good, not guilty, when you wear them.

Affordable

We pride ourselves on bringing you expertly designed and crafted jewellery at prices you can easily afford.


SOME OF OUR CUSTOMER's FAVOURITE PIECES

2 ct. t.w. Cincature Ring 2 ct. t.w. Cincature Ring

2 ct. t.w. Cincature Ring

£99.00£198.00
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4.4 ct. t.w. Grand Accolade Ring 4.4 ct. t.w. Grand Accolade Ring

4.4 ct. t.w. Grand Accolade Ring

£228.00
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2.2 ct. t.w. Eternity Ring 2.2 ct. t.w. Eternity Ring

2.2 ct. t.w. Eternity Ring

£63.00£126.00
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Princess Diana's Royal Engagement Ring Princess Diana's Royal Engagement Ring

Princess Diana's Royal Engagement Ring

£246.00
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Cushion Cut Halo Ring Cushion Cut Halo Ring

Cushion Cut Halo Ring

£93.00£186.00
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Why You Should Try Tru-Diamonds

BUY NOW PAY LATER

Pay in interest-free instalments. Simply choose Clearpay or Klarna payment methods at checkout

30-DAY RISK FREE TRIAL

Try it on, show others, and return it for a full and prompt refund of your purchase price if not satisfied.

LIFETIME GEMSTONE GUARANTEE

In the unlikely event that your gemstone gets scratched or chipped, we'll replace it for free.

LIFETIME WARRANTY

If your jewellery wears off or tarnishes, we'll replace it at just 15% of our regular Retail Selling Price + Free shipping within the UK.
Favoured By Celebrities & Influencers

You may not know but many VIPs proudly wear these amazing gems on red carpets to take a stand against the harmful practices involved in the mining and production of traditional diamond jewellery.
Comparable to Top Grade Diamonds

When judged by the “Four C’s” that professional gemmologists use to grade fine diamonds - (Colour, Clarity, Cut and Carat size) - Tru-Diamonds™ gems compare favourably to the finest, top-grade mined diamonds.

They are ice white in colour, flawlessly clear, cut to perfect proportions and they come in similar carat sizes to their mined diamond counterparts. What is more, they are so hard and durable that they can even cut glass!

Developed in the UK, Tru-Diamonds™ has over 100 000 delighted customers in the UK alone, and many more all over the world.


SEE WHAT OUR CUSTOMERS HAVE TO SAY ABOUT US

I have purchased on 3 separate occasions from Tru Diamonds - a pendant, earrings and a bracelet for my daughter for her wedding day I am very happy with the jewellery.
- Sue Jones
Tru Diamonds are an amazing Company. There Jewellery is second to none. I would recommend that you buy from them as the Jewellery is exquisite and very good value.
- Adele Furlong
Amazing quality and top notch customer service. Quick responses given to any email that I’ve sent. I have bought multiple items and will be buying more!
- Deena Shayaam-Smith
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4.7 stars

3,198+ reviews

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4.7 stars

4200+ reviews

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4.3 stars

85+ reviews

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Rings

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Earrings

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Necklaces + Pendants

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ELEVATE YOUR STYLE WITH TRU-DIAMONDS

If you're considering owning or gifting a Tru-Diamonds piece for a special occasion but have questions or reservations, visit our Frequently Asked Questions for more insights.

For personalised assistance, feel free to reach out to our dedicated customer service team at +44 (0) 333 043 5000 or email service@trudiamonds.com.
We're always happy to help
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WHAT IS GOLD OR PLATINUM “CLAD”

“Clad” is a proprietary term for Tru-Diamonds ™ jewellery denoting a covering of 4 microns of 18ct. gold or. 950 platinum has been fused over a solid core of sterling silver. This results in a far more luxurious product than plating or vermeil which only requires a 2.5 micron covering of 10ct. gold. Clad settings have the appearance of solid 18 carat Gold or Platinum at a far lower price. Whilst not ideal for everyday wear, clad jewellery should retain its luxurious appearance for many years if properly cared for.